Digital marketing specialist-hubspot/shopify - united states, floriano

digital marketing specialist-hubspot & shopify specific

job description
we are looking for an enthusiastic hubspot/shopify digital marketing specialist to help in our overall marketing and sales efforts. you will be an integral part of the development and execution of marketing plans to reach targets from brand awareness to sales conversion. the specialist should be a competent professional able to grasp consumer behavior trends and generate creative ideas. you should also be well-versed in specialized digital marketing concepts, principles, and tactics. the goal is to deliver effective digital marketing campaigns that results in sales conversion and revenue growth. we are looking for someone who is an expert who passionately understands crm systems and specifically hubspot, e-commerce platforms such as shopify, and has a genuine interest in supporting a growing marketing and sales organization. the ideal candidate thrives in a fast-paced environment, finds excitement in creative and scalable problem solving, and has a bias for action and outcomes.

responsibilities
* create sales funnels, lead generation tool and customer intent
* report on marketing kpis like leads, conversion rates and website traffic
* track email campaign metrics (delivery/open/click-through rates)
* manage sales tracking tools and report on hubspot/shopify
* create various lead magnet tools to attract new customer and convert those prospects to a sale
* conduct competitive research and analyze benchmarking data
* demonstrated experience creating digital marketing strategies that incorporate content, seo, search and social ads, conversion path, and other fundamentals of inbound and digital marketing programs
* experience in b2c account-based marketing (abm) strategies; create b2c advertising campaigns on hubspot/shopify to boost sales
* responsible for collaborating and working with ui/ux web designer, project manager, and marketing department to ensure the delivery of high-end web products to our customers.
* active involvement in website redesign project phases including requirements gathering, wireframes, creating copy decks
* each phase has built in processes that require iterative improvements to help with the overall goals of elevating customer experience as well as keeping projects profitable.
* grasp consumer behavior trends and generate creative ideas
* experience with migration from old system to hubspot/shopify expectations
* proficiency in marketing automation technologies through google analytics, google search console, and other analytics tools to review and analyze data
* familiarity with linkedin ads, facebook ads and other remarketing platforms is a must
* b2c marketing experience with a strong understanding of lead generation and sales conversion
* provide inbound marketing principles to help facilitate our client's marketing goals and kpis.
* e-commerce experience with hubspot/shopify platform
* partner cross-functionally with leaders in sales, customer success, marketing, and data roles to drive alignment and optimize our gtm strategy
* ensure data accuracy in hubspot/shopify platforms

qualifications
* 3-5 years of digital marketing experience, managing 1st party data and programming campaigns
* a deep understanding of centralized revenue operations and aligning goals around the customer
* solid functional understanding of hubspot; strong experience with creating and maintaining reports and dashboards; excellent critical thinking skills; able to breakdown ambiguous problems into concrete, manageable components and think through optimal solutions language skills
* ability to read, analyze, and interpret ability to effectively present information and respond to questions from groups of managers.
* bi-lingual in english and spanish.

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