Senior marketing manager - h&m - kuwait - na, gulf

H&m founded in sweden in 1947, h&m has grown through offering fashion and quality at the best price to over 3,000 stores in 53 markets today, making it a truly global fashion company. h&m's presence can be felt on the high streets of europe, asia, north america, middle east & north africa. the mena region currently covers 10 countries and 83 stores and is still growing. h&m is an ever evolving brand that offers a broad and varied range of fashions for the entire family. our collections are extensive with new items arriving in store everyday offering our customers change and choice every time they visit. this is an exciting and fast paced environment requiring energetic individuals with a passion for fashion and customer service. role profile: leads the overall marketing activity for the brand, or brand cluster, with responsibility for planning, executing and measuring the overall annual marketing plan. works closely with senior brand team to ensure that marketing activity supports the overall revenue growth targets of the brand. collaborates with corporate marketing to ensure alignment with alshaya corporate guidelines and to optimise brand expenditure. the below key performance areas include but are not limited to : accountable for strategic planning  define and manage full year marketing plan ensuring its delivery against targets, on time, on budget and to appropriate standards of quality  ensure brand proposition, as defined by host brand, is integrated into all marketing activity  where not available define and document brand proposition (i.e. alshaya created brands)  develop plans for new market entry, new store openings and challenged stores and brief corporate communications and cmd on plans  set targets /measures for all marketing activity  identify opportunities and solutions for enhancing the brand's marketing responsible for artwork development, advertising, promotions, catalogues and magazines  define and calendarise the annual brand marketing and promotional plan (launches, new season, brand building, sales, etc)  confirm brand commitment to seasonal events calendars. (specific to f and f)  define appropriate promotional approaches in line with plan and develop appropriate material in collaboration with cmd.  brief agencies on atl creative development and amendments  brief cmd on btl artwork amendments and all print / production requirements  develop business case for new programmes and tactical activity outside annual plan and highlight deviations from agreed plan where relevant.  create annual plan and timing schedule for all catalogue/magazine production. (brand specific)  review quality of marketing materials, and provide feedback to marketing production team.  develop distribution strategies for marketing materials.  ensure all content is aligned with alshaya content guidelines and signed off by brand director and cmd responsible for media mix.  define brand's annual advertising media mix (print, radio, online, in-store, events).  task mbu to develop media plan based on specific campaign requirements.  book campaigns via cmd and monitor/review campaign delivery - manage any discrepancy and feedback to corporate marketing department. job description senior marketing manager career level - manager approved job description- for internal use only page 2 of 3 responsible for market research, insight and database  clearly define/describe the brand promise.  maintain up to date consumer, market and competitive insight to precisely target marketing initiatives.  review brand and competitor marketing activity, identify market challenges/opportunities and make recommendations to act.  connect with stores and customer care to understand consumer engagement with the brand and to resolve consumer issues  provide appropriate insight and performance reporting to brand director.  develop programmes for driving acquisition of customer names, supporting alshaya in the development of single customer database  integrate database into ongoing marketing activity (sms, vip invitations). responsible for partnerships and events  identify partnerships that reflect brand positioning and support marketing objectives  share proposition with cmd to ensure alignment with alshaya guidelines  work with cmd and malls to optimise in-mall presence and promotions.  support gift card programme in store.  support strategic partnerships as identified by cmd.  identify events in support of brand's marketing objectives (i.e. fashion show).  work with external suppliers where required to ensure events are of appropriate quality. responsible for media relations/social media  build annual pr plan (traditional media, social media, csr) as part of overall marketing plan.  manage creation and delivery of editorial content (in line with host brand messaging) to media with support from corporate communications where required  approve all copy before submission to corporate communications  respond to media queries (requests for comments, samples, etc) in line with alshaya guidelines  stage media events as required.  build social media presence where approved. (facebook, twitter, etc)  brief external agencies (no retainers) as required.  review impact of media activity.  refer contentious media issues to corporate communications. create and maintain excellent team and cross functional working relationships  lead, manage and develop subordinates to ensure harmonious and productive team  ensure all activity is delivered in line with alshaya's vision and values  contribute to the sharing of best practice within the brand, division and across alshaya  work cross functionally with other teams and functions to ensure the efficient implementation of marketing initiatives.  build and manage professional relationships with external partners.  adhere to all company policies, procedures and guidelines. about us: alshaya group is a dynamic family-owned enterprise which was first established in kuwait in 1890. with a consistent record of growth and innovation, alshaya group is one of the world's leading brand franchise operators, offering customers an unparalleled choice of well-loved international brands, including: starbucks, h&m, mothercare, debenhams, cos, american eagle outfitters, p.f. chang's, the cheesecake factory, the body shop, m.a.c, victoria's secret, boots, vavavoom, pottery barn and kidzania. alshaya group's portfolio extends across mena, russia, turkey, and europe, with thousands of stores, cafes, restaurants and leisure destinations, as well as a growing online and digital business. operating in multiple sectors including fashion, food, health & beauty, pharmacy, home furnishings and leisure & entertainment, alshaya group colleagues are united by a commitment to delivering great customer service and brand experiences. fresh, modern, and relevant, alshaya's constantly evolving retail portfolio reflects the choices and lifestyle of its customers. from flagship stores and restaurants in prestige malls, to local coffee shops, drive-thrus and online, alshaya group brings customers the brands they love in the places they want to be.

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