Dir / sr director, marketing strategy - united kingdom, united kingdom

summary: the director/senior director, marketing strategy works with key therapeutic and business development stakeholders to develop a comprehensive, integrated therapeutic area (ta)and/or business unit (bu) specific marketing strategy - aligning plans around focused indication areas, points of differentiation and key supporting messages, key customer/stakeholder insights tied to buying behavior, incorporating key competitive and market landscape dynamics. the role is a part of the global marketing and commercial operations department and works collaboratively with ta, bu and commercial leadership to create and aligned, compelling marketing strategy and meaningful messages to attract and expand the customer base.

responsible for translating overall ta and commercial strategies into recommended marketing approaches, working with content and digital marketing and corporate communications team members within global marketing. reporting to the evp, global strategic marketing and commercial operations and working closely with other executives throughout worldwide clinical trials, the director/sr. director of marketing strategy will lead efforts to strategically position the therapeutic areas within the competitive cro industry.

responsibilities:

tasks may include but are not limited to the following:

marketing strategy development

working with therapeutic area leads and sales, develop therapeutic and/or business unit marketing strategy for target indications and/or products services

develop / implement consistent framework for strategy articulation (i.e. situation analysis, swot, customer research, strategy template etc)

annual marketing plan development and quarterly refresh - working closely with content, digital marketing and communications

work closely with global marketing team in translating strategy into specific marketing plans and campaigns consistent with value proposition and messaging (ta and corporate).

work with the global marketing team do develop framework for measuring success of marketing strategy; optimization of approach

therapeutic market, competitor and customer trends

working with market and customer insight, maintain a constant pulse on market, competitor, and customer trends, synthesizing insights into actionable strategies and messaging that will differentiate the offering

develop annual therapeutic/business unit specific situation analysis in support of the strategic planning cycle; produce quarterly updates/analysis and actionable insights. present as required to leadership.

regularly provide ongoing scans of relevant market and competitive intelligence to tas, bd/commercial and sr. management; distill insights and implications for growth strategy.

assist / collaborate with commercial and tas to develop regular customer surveys / interviews with the goal to extract learning and actionable insights.

therapeutic area/business unit message framework

develop clear and differentiating message platforms to support unit / indication specific growth and aligned to overall company branding.

working with market insights, develop research plans to test messaging as needed to ensure relevance and resonance with key buyer types.

new service / product value proposition development

working collaboratively with bu or ta head, assist in development of new service / product offerings including:

as required collaborating with bu or ta head, assist in development of kpis and marketing strategy to support business objectives.

requirements:

10+ years of pharmaceutical industry experience; cro experience a plus

bachelor s degree in marketing or related field; master s degree a plus

10+ years of strategy development, strategic messaging and market/customer research with proven track record creating and executing strategic plans

experience with new service/product offering development

experience managing agencies and consultants

proven cross functional leadership and influencing skills.

strong understanding of customer buyer type with proven track record for constructive engagement

experience working with and supporting senior management.

the ability to lead and inspire internal and external content creators to achieve the company s business goals.

project management skills to manage schedules and deadlines within corporate and ongoing campaigns.

demonstrated communication skills, a positive attitude, a team player, and the ability to achieve set targets.

detail- and service-oriented, and able to work effectively under pressure.

self-motivated with a tenacious drive for results.

demonstrated ability to establish and maintain effective internal and external relationships.

More jobs