Brand coordinator - r&b - السعودية, جدة
Job description position objective - the position is responsible for overall brand development and implementation for maximized sales and profit. - strategize for brand penetration and positioning within the region to create brand image in the market. key responsibilities: marketing: - to interface and execute all marketing / promotional activities between respective principals and brand managers / operations managers and vms. - to take care of executions of all brand promotional activities under the supervision of apparel's marketing team and respective brand managers. - the above activities will include atl (above the line) activities and btl (below the line) activities. - to liaise and execute seasonal changes (windows, in stores, pos, catalogues and associated marketing collateral) with vendors, principals, internal marketing and brand managers. - to work on media plans and artworks well in time and ensure the deadlines are being achieved for respective brands. - to work on pitch documents along-with the respective brand managers . - ensure complete library of advertisements (hardcopies of magazines, pictures of events, pictures of outdoor, etc) are maintained and archived. - visit all brand outlets on continuous intervals and ensure the visual standards are being implemented including store windows. - interface and help the brand managers and the ecommerce team for online trade. - continuously look at attractive opportunities for marketing / promoting respective brands. - to maintain a ready reckoner of media spends for respective brands month wise, region wise, media wise. - to assist respective brand managers or internal marketing team on logistics side during events and promotion. - to share all information related to the business with respective line managers when required. - to work and plan annual marketing budgets along-with respective brand managers. - work with the store and respective brand managers for photo shoots. - responsible for in store media i.e. music and videos.
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