Marketing manager - united kingdom, bedfordshire
copart is the global leader in online vehicle remarketer, working in partnership with many of the world's leading insurance companies, finance, banks, automotive dealers, fleet and rental car companies and we are looking to recruit an ambitious and roi-focused marketing manager to join our marketing team.
the successful candidate will be responsible for implementing copart's ambitious marketing and external communications strategy. reporting into the head of marketing this role will work closely with our sales teams to support the renewal and acquisition of new customers. we are looking for a person who has the ability to manage and drive multi-dimensional projects and initiatives and bring new and innovative ideas to our team.
at copart we have seen large scale growth since we entered the uk market in 2007 and have exciting plans to continue to this grow in both the uk and europe, and we are looking for the right candidate to help deliver this success and grow with us.
this is a fixed term contract for 1 year to cover maternity leave.
what you will be doing...develop a clear positioning and points of differentiation for the copart brand and ensure that all marketing communications, both offline and online, reflect market leading position and proposition of copart with our industrydevelop, manage and execute the copart marketing plan in line with copart's long term strategy and growth targets to increase leads and revenue for our sales teams.design attractive and effective multi-channel marketing initiatives, campaigns and promotions to drive new customer acquisitiondevelop content, communicate to external customers (salesforce marketing cloud, etc) and build relationships with key contactsmeasure and report on the success of promotional campaigns. produce sales analysis and campaign reportsdrive promotion and lead generation of new product development to support business growth. own the portfolio & campaign strategy, from execution through to measurement, best practice content creation and amplification to implement copart's brand, pr and external communications strategy for both existing and potential customers design and produce effective marketing and sales collateral to support new business activities to conduct roi analysis on all marketing activity and adjust strategy accordingly work collaboratively across the organisation and promote a one team culture.
what we need from you...ambitious, commercial marketer with digital marketing experiencestrong and creative copywriting skills.collaborative work style and a team playerexperienced in using crm / email platforms, such as salesforce marketing cloud.experience of demand creation and contact acquisition campaignsexperience of integrated promotional, direct marketing and advertising campaignsgood understanding of digital & social mediaconfident communicator who will network and develop strong and productive business relationships with our suppliers, agencies and internal stakeholders.good understanding and awareness of brand managementable to manage a demanding schedule and deliver multiple marketing projects to deadlinethe ability to manage and drive multi-dimensional projects and initiativesmarketing qualification or cim
what we offer you in return…
monday to friday working 8am to 5pmmedicash cover - look after you and your family by providing a range of positive healthcare benefitscar benefits scheme - we can help you take step towards driving green25 days holiday plus 8 staturtory bank holidaysplus an additional day per year to celebrate a special occasion and a paid day as part of our copart cares work for you to give back to your local communitycontributory personal pension plan death-in-service coverthe ability to purchase shares in a successful global company at a discounted ratean exclusive deals and discounts website saving you money on everyday purchases, treats for the family, eating out and utility bills for the home
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