Marketing manager (initial teacher training) - united kingdom, manchester

who are ambition institute? a great teacher changes the future every day. especially for children who have had a tough start in life, a teacher can be the critical factor in their success. at ambition institute we help schools tackling educational disadvantage to keep getting better and help their teachers and school leaders to become more expert over time. that's how we'll make sure every child gets a great education and the best possible start in life. we train teachers and leaders at all levels to get better at the things that make the biggest difference: what you teach, how you teach it, and how you create the conditions for schools to thrive. we share what works. everyone can benefit from evidence of how great teaching and leadership can improve schools and change lives, so we connect people to the latest research and best practice. we champion every teacher and school leader's potential to develop, as the driving force for sustainable school improvement. what would we like? we're looking for someone who can rise to the challenge and lead on the marketing for our most exciting new venture. ambition institute will be offering initial teacher training for the first time in september 2024. this is an exciting new role where you will be helping us to shape and build a market for this new programme. we're looking for candidates who have previous experience in marketing or recruiting in the graduate marketplace, but this isn't an essential requirement. you will plan, implement and evaluate marketing campaigns starting in the spring of 2023. we would like you to: be the department expert on the initial teacher training market. lead on the development and refinement of ambition's candidate attraction strategy, marketing and communications plan and messaging for itt. based on audience and market insight, you will introduce and test new approaches for graduate and career changer recruitment. plan, implement, monitor and evaluate all marketing activity for the programmes you lead on. use data to establish what's working, the effectiveness of new and different approaches so we can adapt and optimise. work closely with the wider marketing team and our advertising agency to ensure strategies and plans for our various programmes are aligned. develop, create and commission campaigns, assets and materials that will generate leads and support the school partnership team and our delivery partners to make sales (including e-marketing, paid media, print, events, landing pages and bespoke account or advocate content). ensure any creative work is briefed effectively and manage suppliers to develop high-quality products efficiently and to budget. develop a deep understanding of the behaviours and motivations of people seeking a career in teaching and use this to shape and refine your campaigns and a consistent and optimised brand experience. you will be an expert on our customer and consumer audience and ensure knowledge about their needs, priorities and challenges is embedded in the marketing and communications department. work closely with your colleagues in the brand and content team to develop content based on audience insights or in response to regional and national recruitment patterns and trends to support the promotion of the initial teacher training programme. what's in it for you? competitive annual salary. professional development for all staff. 25 days' annual leave, plus bank holidays and 'winter shut down' between christmas and new year. employer pension contribution of 11%. agile, hybrid working culture, so you can manage when and where you work. staff affinity networks that help keep equality, diversity and inclusion at the heart of our work. blind recruitment process to ensure equality and fairness in our hiring. enhanced maternity pay after a year's service. shared parental leave package. access to free, confidential 24/7 wellbeing and support line. comfortable and collaborative workspaces in the city centres of manchester, birmingham and london work-from-home technology package to support hybrid working. interest free season ticket / bike loans. about you we don't expect the person we hire to have all of the following, but this should give you a sense of what would enable you to thrive in this role and in our team: you should apply for this role if: you care deeply about educational disadvantage and being part of an organisation that challenges inequality. you have a good work ethic and strive to make a difference in the job you do. you always give maximum effort to understand and meet the needs of our partners and participants. you always have a great attitude so we "can do" for all our colleagues, partners and participants. you are open to feedback and learning because we want to keep getting better. you work with your initiative to bring new ideas and a fresh perspective. you are well organised and can prioritise work that will have the greatest impact. how to apply: all applications must be received by the closing date, 9am wednesday 9 november. interviews are expected to take place week commencing 14 november. for any of our other vacancies or for any questions or queries please visit our website. equality and diversity matter to us. if you think you'd be suited to one of our roles we'd love to hear from you regardless of age, disability status, ethnicity, gender, religion or sexuality. we encourage applications from people with disabilities as they are currently under-represented in the organisation and guarantee an invitation to interview for all applicants with disabilities who demonstrate, within their screening process, sufficient evidence to meet the essential criteria for the job.

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