Marketing manager - accessories (riyadh) - saudi arabia, riyadh

To lead and execute marketing function for automotive accessories focusing on: • robust product pipeline• leading and implementing marketing plan to drive consumer offtakes from multiple trade channels • ensuring premium customer experience via top-quality portfolio and targeted communications to achieve robust and loyal customer base, revenue growth, healthy, sustained gross margins and sustained brand equity with 100% responsibility with performance kpis of traffic, conversion, and atv metrics for all channels.propose, align and implement growth & expansion strategies. adheres to the company mission, vision and values by following the application of a standard operating procedures. understand and represent user needs: the product manager must have a deep understanding of the needs of the target market. this includes understanding their pain points, wants, and needs. the product manager must also be able to translate these needs into product requirements.monitor the market and develop competitive analyses: the product manager must stay up-to-date on the latest trends in the vehicle accessories market. they must also track the competition and identify their strengths and weaknesses. this information can be used to develop new products or improve existing products.define a vision for the product: the product manager must define a clear vision for the product. this includes the product's features, benefits, and positioning in the market. the product manager must also be able to articulate this vision to stakeholders and get their buy-in.align stakeholders around the vision for the product: the product manager must align all stakeholders around the vision for the product. this includes the engineering team, marketing team, sales team, and management team. the product manager must ensure that everyone is working towards the same goal.plan and execute the product development process: the product manager is responsible for planning and executing the product development process. this includes everything from gathering requirements to launching the product. the product manager must also be able to manage risks and ensure that the product is delivered on time and within budget.gather and analyze data: the product manager must gather and analyze data to track the performance of the product. this data can be used to make informed decisions about the product, such as pricing, marketing, and features.communicate with stakeholders: the product manager must effectively communicate with stakeholders throughout the product lifecycle. this includes communicating the product vision, status updates, and any risks or challenges.drive innovation: the product manager must be a driver of innovation. they must constantly be looking for new ways to improve the product and meet the needs of the target market.marketing:develop, align, own and execute annual/quarterly marketing plans aligned with bu head, working with external agencies and employing tools like digital and offline advertising campaign, marketing influencers, loyalty programs,creative ideation, strategy, targeting, segmentations, across sem, social media channels for carhubmain kpis: driving traffic, gaining conversions and achieving atvs as per budget planned with 15% repeat customers from conversions with 2 atvs/12 months; new product development:e2e responsibility of identifying, developing and commercializing new products under automotive accessories consumer engagement:responsible in identifying and meeting automotive accessories target group's needs via primary and secondary research methods and ensuring customers are satisfied by providing memorable customer experience• develop strong customer base (potential, prospects and active customers) and have full hands-on follow up to develop the liskillssales and marketing in digital space: knowledge of principles and methods for promoting and selling products or services in digital and physical spaces. this includes marketing strategy and tactics, product visibility, offtake techniques, upsell and cross-sellstrong knowledge of saudi automotive industry and market developments and get the updates about competition changes and news.analytics - ability to setup, analyse and output resultant qualitative strategy and plan based on the analytic tools - google and paid analytics, capability to decipher data into actionable insights; other digital techniques to grasp e2e customer journey at 3 platformsseo/sem optimization strategy and clear actions with roi across 3 platformspaid/organic search actions, initiative and executions across social media handles - instagram, snapchat, facebook, twitter - roi drivenux and cx ensuring ultimate positive and seamless, effortless user experience across carhub platform multi touch pointsenglish & arabic language: knowledge of the structure and content of the english language including the meaning and spelling of words, rules of composition, and grammar.minimum -bachelor's degree or equivalent in marketing.digital marketing bachelors/diplomaminimum of 2 years' experience in digital marketing in ksatime management: managing one's own time and the time of others.active learning: understanding the implications of new information for both current and future problem-solving and decision-making.stress tolerance: job requires accepting criticism and dealing calmly and effectively with high stress situations.achievement/effort: job requires establishing and maintaining personally challenging achievement goals and exerting effort toward mastering tasks.alertness and problem solving skillproblem sensitivity: the ability to tell w

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