Email marketing specialist - united states, princeton
adecco is currently assisting educational testing services, recruiting for email marketing specialist jobs in princeton, new jersey. these jobs are 5 to 6 months temp to hire opportunities. for instant consideration, apply now!
email marketing specialist job require candidates to:
oversee all aspects of the global higher ed email marketing campaigns, including working closely with stakeholders and agencies to develop, execute and maintain daily/weekly monitoring of email marketing campaigns; drive efficient and effective campaign execution; incorporate digital marketing and automation best practices, and devise a/b testing strategies and optimizations.
responsibilities for these jobs include but are not limited to:
produce and execute all email campaigns, including building emails from templates and html, copywriting, asset coordination, qa, and scheduling. this includes building templates, landing pages, lead forms and ctas.
support the global higher ed strategic plans via manual and triggered campaigns across the customer lifecycle including prospecting, win-back, nurturing, post-purchase, loyalty, retention, surveys, and transactional emails.
use customer data such as web-behavior to drive the message and content personalization.
test and learn by executing a/b tests, managing testing calendar, recording results, and advising on improvements. testing includes subject lines, message content, ctas, customer cohorts, and segments, send time, and new features intended to drive performance lift.
work in partnership with designers and copywriters to optimize email creative and template structure based on best practices.
provide regular campaign performance reports that include opens, clicks, conversions, revenue, revenue lift, unsubscribes, etc.
identify new opportunities and nurture the sales pipeline with the goal to accelerate qualified prospects and drive revenue
candidates must meet the following requirements to be considered for this job:
qualifications
minimum 3-5 years of hands-on email marketing automation experience, preferably with marketo
detailed knowledge of email regulations, best practices, and compliance internationally in various regulatory regimes (e.g., gdpr or casl).
strong email copy background
functional knowledge of audience segmentation
proficiency in google analytics, html, css, and/or javascript – specifically building emails and landing pages that are responsive. ability to code in html
strong analytical skills and ability to translate analysis into actionable recommendations to help achieve revenue goals and improve customer experience
knowledge of seo/sem
ability to work in a matrix and fast-paced environment
other requirements and skills:
email marketing
campaign marketing
communication skills
marketing automation
strategic
web analytics/testing
template and content creation
the starting pay rate for this job is 30$ to 45$. remote-hybrid model. click on apply now for instant consideration for email marketing specialist job in princeton, new jersey!
equal opportunity employer/veterans/disabled. to read our candidate privacy information statement, which explains how we will use your information, please visit: http://www..com/candidate-privacy/ the company will consider qualified applicants with arrest and conviction opportunity employer/veterans/disabled
the company will consider qualified applicants with arrest and conviction records
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United States, Princeton ,New Jersey
2022-04-13
2022-05-13
1261732
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