Head of communications and development - united kingdom, keswick, cumbria
looking to recruit a dynamic, servant-hearted head of communications and development who can develop and manage the implementation of a communication and fundraising strategy that will support and help deliver the km mission.
this is a senior role, and the successful applicant will be part of the leadership team. the job description below outlines responsibilities and it is envisaged that others (a colleague/outsourced) will take delegated responsibility for multiple areas.
main responsibilities
1. proactive external communications
create and deploy memorable messaging that engages our wide supporter base and all stakeholders - through all channels of communication including digital and social media
manage an ongoing pro-active, brand-building, news agenda - for press and media - that profiles our activities, initiatives and builds the km brand
develop and maintain relations with key media and act as km spokesperson
coach and prepare km leadership for media and public presentations
provide regular media analysis and reports
support the implementation of the derwent project through all communications avenues
market analysis to maintain understanding of 'public perception'
2. reactive external communication
lead on issues and reputation management
provide reactive messaging to media enquiries as appropriate
develop crisis communication plan and lead on communication in event of a crisis
identify possible negative issues (risks) for the organisation, put in place pre-emptive measures and manage crisis scenarios
3. development and fundraising
develop regular giving programme through annual appeals
manage relationships with major donors (identification, engagement, solicitation, and stewardship)
manage crm database
engage regularly with supporters across all communication channels (e.g. newsletter, mailings, social media, and the website)
create and implement fundraising and stewardship events
fundraise for grants through proposal writing and reporting
manage and review data for reporting on donor patterns and data segmentation for appeals
4. marketing and supporter relations
oversee km website
oversee regular mailings to supporters
market km teaching and training events
market the derwent project and/or other fundraising projects at the keswick convention
liaise with and promote keswick fellowship
develop and manage keswick ministries' brand
market facilities, portfolio of venues
market car parking opportunities
market keswick ministries digital and printed resources
oversee digital platforms for streamed/recorded ministry
5. team
manage the communication budget
manage staff and/or external communication agencies and communication resource providers.
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