Senior digital marketing executive | digital marketing manager - united kingdom, coalville, leicestershire

we have an exciting new opportunity to support on-going growth within our digital marketing team.

we work with customers in every walk of life in the uk, and we need an innovative marketing team to reach them all. you could be part of this exciting growth opportunity, with a company that puts sustainability at the core of our approach.

we are looking for a senior digital marketing executive / digital marketing manager with experience across the full breadth of digital disciplines where you will play a key role in supporting the development and delivery of two new transactional websites (project mi-2).

you will also be involved with planning and executing digital marketing activity and campaigns across inspirational and ecommerce websites, optimising content and landing experiences for targeted audiences, manage seo, email, ppc and display advertising, monitoring and report on the performance of digital campaigns whilst providing digital support and advice to key stakeholders around the business.

reporting into the digital manager and working closely with the wider marketing team and other colleagues (including hq based in paris) to deliver activities and initiatives in support of our wider marketing and business strategies.

this role would suit a confident team player who is highly organised, results driven, display excellent attention to detail and the ability to work well under pressure and to tight deadlines.

some of the responsibilities include:

share ownership and accountability of all things digital marketing across key business sectorssupport the development and deployment of new websites (project mi-2) to the uk and the irish marketscreate, deploy and monitor online content using our cms & e-commerce systems with a focus on seo and uxinfluence and assist with the creation, deployment and monitoring of emails to customers and prospects using our email platforminfluence and assist designing and building of automated marketing campaigns to provide autonomous on-going engagement with new leads and existing customerssupport with the build, implementation, management and reporting of paid lead generation activityimplement and manage website and landing page tags using google tag managerdesign, build and use landing pages to support our lead generation and sales activitieswork closely with crm and marketing teams to ensure correct use of data across campaign activityuse analytics and other tools to track, analyse and produce regular reports showing effective performance and roicollaborate with the wider marketing team and business to improve the impact of campaigns, projects and communicationsuse and share industry best practices to deliver the best for our visitors and customerssome agency management will be required to deliver high impact, cost effective content and campaignsassist in the development of processes to streamline activity and efficiencies across the digital and wider marketing teambuild and maintain strong relationships with team members and stakeholders across the businesswork closely with head office to ensure campaigns are delivered to group best practicewe would welcome applications with the following skills and attributes: digital marketing, web development, cms, content management ppc, google, bing, linkedin, facebook, social selling, social media, seo, paid media, cro, ux, ecommerce, marketing, marketing automation, analytics, b2b, search engines, analysis, reporting, copywriting, oracle, adwords, google ads, bing ads, insight tags, google analytics, google tag manager, gtm, hotjar, semrush, keyword, google search console, crm, eloqua, landing pages, performance marketing, growth management, growth marketing.

benefitscommitment to training and developmenthybrid working flexible holidays (buy/sell)annual discretionary bonuscompany contributory pension & life assurance free parkingcycle to work schemesubsidised on-site canteenessential skills

an idm, cim / other relevant (marketing) qualification is desirable, but not essentialuse of email / marketing automation platforms (e.g. eloqua, pure360, dotdigital, hubspot, mapp etc…)expert level use of cms (e.g. jahia, wordpress, hubspot, umbraco etc…)be technically competent with website hierarchy, architecture and seo practicegood knowledge of html (css and javascript a bonus)experience using google analytics, adwords, google tag manager, search console and seo tools (search console, screaming frog, moz, semrush. ahrefs etc…)proficient with microsoft office suite is necessaryuse of adobe creative suite (photoshop) is desired, but not essentialexcellent organisational planning skills with a very high level of attention to detail is necessaryabout company

we're one of europe's leading suppliers of papers, communication and packaging materials into the print, visual communications, office and publishing markets.

you probably, see, touch and use our products every day, what you don't see is the innovation, expertise and dedication that gets them there.

this is a great opportunity to join an innovative company who puts the customer at the heart of everything we do.

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