Cro program manager - united states, durham
job title: cro program manager
work location: fully remote-us only
hours: business hours, est preferred
pay rate: $57.14
seeking an experienced conversion optimization specialist to join a global digital team. you will be working with stakeholders to understand their testing needs and creating and running the a/b tests in adobe target. you will also be responsible for managing the cro program using effective experiments, reviewing, and prioritizing crowd-sourced test ideas as well as coming up with your own test ideas based on solid research and insights.
general
you will be responsible for collecting and analyzing data from a variety of sources to develop a deeper understanding of consumer behavior, and how that behavior can be utilized to optimize kpis. you will manage the end-to-end cro process, working with analysts, project managers, developers, ux, marketers and sme’s to create a pipeline of prioritized tests for each of our key journeys.
you will maintain integrity of the testing process, ensuring experiment ideas meet defined goals through a combination of business strategy, placement, and velocity of tests. you will have a deep understanding of a/b testing tools and how to improve engagement of site visitors through a program of strategic testing.
what you'll do
- collaborate with cross-functional teams to develop and implement a testing roadmap
- manage end-to-end optimization testing process, including prioritization, requirements gathering, implementation, measurement, and next-step recommendations.
- review multiple sources of data (including heuristic analysis, web analytics, user research, behavioral analytics & copy testing) to glean insights into user behavior and identify leaks and issues in the journeys.
- management and governance of experimentation program, ensuring all relevant research and associated insights are uploaded and tagged correctly, test ideas are reviewed, prioritized and outcomes communicated to stakeholders.
- establish data-driven hypothesis and identify primary and secondary kpi’s for each test.
- gather and co-ordinate delivery of test assets, including copy, images, banners from relevant teams.
- tracks and manages all experiment approvals from the appropriate stakeholders
- log all testing activity, ideas and results within testing management platform (effective experiments)
- review test results and determine appropriate action.
- create conclusion reports for each finalized test, and share learnings with stakeholders and global optimization peers.
- champion a conversion optimization testing culture
- evaluate industry trends, competitive landscape and emerging technology to improve campaign results
who you'll work with
- business units (e.g. security, enterprise networking) to understand the objectives for their pages and design tests to answer key questions
- data analysts – bringing insights and understanding the quantitative data contained in our data platforms.
- ux - for creation of new digital experiences, as well as a source of qualitative data from surveys and user research to inform test ideas.
- regions – to run experiments on key regional pages
- developers – to involve early in the test ideation process, to establish technical viability of test ideas that they will be tasked to build using adobe target.
tools of the trade
we have an award-winning tech stack at cisco, with best in breed platforms to enable all our marketing activities. for testing and optimization specifically, here’s a list of the relevant tools and platforms:
- adobe target
- adobe analytics
- content square
- effective experiments
- wynter
who you are
- combine broad conversion optimization expertise with stakeholder liaison and project management skills.
- expert knowledge of conversion optimization concepts and best practices.
- experience of building tests using a testing platform like adobe target (ideally), optimizely, vmo or similar.
- testing experience to include (but not limited to) website, email and paid and earned media optimization; experience with social and paid media would be beneficial.
- experience with b2b marketing and contributing to demand generation programs is highly desirable
- strong experience with using web analytics platform to glean insights to support test ideation.
- strong relationship management and communication skills with keen ability to work across cross-functional business and technical teams in a matrixed environment.
- strategic thinker with a passion for problem-solving and attention to detail.
- driven, motivated, enthusiastic and energetic. a change-agent who influences, guides, and leads by example
equal opportunity employer/veterans/disabled
the company will consider qualified applicants with arrest and conviction records
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