Marketing communications specialist - united kingdom, wellingborough, northamptonshire

marketing communications specialist are you an exceptional b2b marketing specialist on the hunt for a new challenge? do you have the drive and enthusiasm to create compelling campaigns about leading innovative products? if the answer is yes! we want to hear from you. from the development and delivery of our communication strategy for the europe region to the execution of key marketing programmes, to creating compelling pr content for our cummins magazine; no two days will be the same. as a talented marketing specialist, you will have the opportunity work in a diverse, multi-cultural and innovative space and interact directly with our customers, build relationships and develop high tech solutions that will fuel your advanced career skill set. you will promote our range of high-performance engines, generator sets and aftermarket products. in close collaboration with senior stakeholders across our european distribution business, you will develop creative and exciting solutions to increase our product brand awareness, drive customer engagement and ensure continued growth of the business. this is a hybrid role opportunity where you will work from your home/office and/or our site in wellingborough. your impact will be seen in these and other ways: partner with cummins business leaders and key stakeholders to develop and execute key marketing programmes, targeted by market segment and region. create engaging marketing collateral that is bespoke to the needs of regional stakeholders, including the translation of content, using global marketing campaign themes. develop pr campaigns to increase visibility and coverage, building good working relationships with cummins agencies and local trade publications to ensure maximum exposure is achieved for each campaign. promote the cummins brand, understanding how global brand standards apply across a wide range of assets and media to ensure consistent representation of the cummins brand throughout europe. create digital marketing campaigns using the marketing email automation tool to identify and target regional customer sales opportunities prepare campaigns, including creative design artwork, and post-campaign analysis. project manage all aspects of cummins european customer magazine, from concept to delivery lead responsibility within european distribution marketing team to support the regional aftermarket requirements within the business, including collaborating with key stakeholder groups and managing partner marketing relationships provide branding support to dealers across europe across all media, as required, including signage, facilities, promotions and merchandise. salary and benefits; gbp40,771 - gbp49,830 defined contribution pension scheme - company contributions up to 9% annual bonus plan - target 8% (based upon company performance) private medical insurance health cash plan - support towards medical, optical and dental costs health screening life assurance 25 days annual leave plus public holidays employee discount scheme - covering 100's of retailers family friendly policies

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