Software marketing manager - united states, everett

adecco is assisting local client recruiting for a software marketing manager. this is a remote opportunity, and a temp to hire position. 

 

position summary:

the software marketing manager will develop compelling product positioning and deliver integrated marketing programs that drive awareness and demand for fluke software releases. in this role, you will support the launch process of key software launches and own the marketing strategy, plan, and budget for fluke software; utilizing the resources on the central marketing team to bring your vision to life. you will act as the liaison between product, central marketing, sales, and regional teams to ensure product and customer insights are understood and leveraged by all. you will own the development of product positioning, messaging, and ad copy as well as project manage the creation of any marketing assets and campaigns.

this individual contributor position will leverage their experience in the saas space to apply customer research and the best direct response methods to software marketing campaigns. the software marketing manager will report to the software product director.

essential functions:

persona research:

develop segment-based market and buyer research that fuels go-to-market planning and campaign strategies and provides compelling insights for sales teams and externally facing assets

understand the buyer and the end-user inside out and build detailed buyer personas

act as ‘the voice of the customer’ across all functions (i.e., product management, sales, marketing).

campaign execution:

use data, insights, and nurture expertise to set the strategy and guide the planning, development, and execution of integrated software campaigns

define campaign objectives, target audiences, personas, and tactical strategies to achieve your goal

lead acquisition marketing campaigns from beginning to end, including concept development, asset development, campaign execution, measurement, and optimization

handle campaign budgets and forecasts

synthesize marketing data and evaluate campaign efficiency, experiment, and iterate for improved performance on future campaigns

content development:

develop product positioning and messaging, inclusive of voice-of-customer research and experimentation

develop and implement demand generation programs, white papers, case studies/success stories, web content, and sales brochures

author compelling marketing copy for emails, landing pages, digital ad campaigns, etc.

create impactful content pieces by researching relevant topics for various personas

collaboration with sales to support enablement of sales cycle

travel:

limited

minimum qualifications:

5+ years of experience within a mid-to-large size company responsible for setting and executing marketing strategies

demonstrated success in defining, launching, and maintaining software products

experience creating successful product campaigns that translate product functionality into clear benefits and to distill complex information into compelling and differentiating marketing messages

demonstrated ability to quickly become an expert on saas products and their customers, with the skill to apply these insights to marketing efforts

excellent communication, presentation and writing skills for a variety of audiences

excellent interpersonal skills, with the ability to work cross-functionally across departments to gain consensus and move projects forward

a college degree in business, marketing, communication, or related field

 

what's in this for you? 

•monday-friday schedule 

•pay rate starting at $40-$48 per hour (doe)

•weekly pay – you receive a paycheck every week

•medical, dental, vision, and 401k

•sick leave 

•remote opportunity 

 

please forward your resume to davina.cao@adeccona.com if you are interested!

equal opportunity employer/veterans/disabled



the company will consider qualified applicants with arrest and conviction records

Apply to this job now Report abuse

More jobs