B2b marketing campaign manager - united states, houston
adecco creative & marketing is looking for a b2b marketing campaign manager to cover maternity leave. in this role you will be designing and executing end-to-end marketing strategies and campaigns for a large energy company. this client is a global technology leader with a focus on sustainable energy sources. if you are a passionate digital marketing professional looking to join a vibrant marketing organization as it continues its “digital-first” demand generation journey, we would love to hear from you!
this is a 6 month assignment
$50+ per hour
located in houston, tx but will consider remote
job description:
• translating go-to-market strategies from product and industry teams to create end-to-end digital marketing campaigns aligned with business objectives to deliver engagement and pipeline.
• develop and execute end-to-end integrated marketing campaigns that include the following tactics: sem, account-based display advertising, paid advertising in social media, webinars and virtual events, organic social media, nurture programs and email marketing, content syndication, etc.
• designing and managing end-to-end integrated digital marketing campaigns, including campaign strategy, ideation, creation, deployment, testing, optimization, analysis, and reporting.
• writing the copy of campaign assets and working with vendors and internal teams to deploy (blogs, articles, whitepapers, brochures, landing pages, emails, ads, webinars, etc.)
• managing integrated campaign calendar for multiple geographies.
• driving campaign testing & optimization efforts, regularly sharing performance results, best practices, and key learnings with stakeholders.
• coordinating plans, tactics and efforts for various geos to ensure a consistent customer experience across all touchpoints.
• bringing an audience-centric approach to planning and overseeing campaign strategy, designing the buyer's journey throughout the life of a campaign.
• ensuring end-to-end campaign execution - strong digital support, well-integrated outbound, inbound/paid, webinar and event strategy skills.
• leveraging upwork and freelancers for content creation and data mining tactics.
• advising on the right mix of marketing channels, drive omnichannel marketing campaigns with a strong focus on inbound.
requirements:
• 5+ years of marketing experience in b2b; ideally with a technology-based organization
• bachelor’s degree in marketing, business or corporate communications
• digital marketing experience with a clear understanding of the role of marketing channels: paid search, content syndication, display, social media, email, webinars, and outbound.
• experience with marketing strategy, converting business needs into digital marketing campaigns
• audience-centric mindset.
• ability to discover, learn and implement new digital tools and approaches.
• solid project management skills.
• ability to work with virtual global teams.
• a passion for digital marketing in a b2b environment
• experience with marketing automation
• understanding of salesforce crm.
• a passion for digital marketing, media, and communications.
• fluent command of english, both written and spoken; fluency in a second language is an advantage.
in addition, while working for adecco creative, you will be partnering with a boutique firm within a global conglomerate that gives you access to upskilling, a community of recruiting partners, a dedicated associate care and payroll team, continued access to 100s of new jobs, the ability to stay up-to-date on creative, marketing, and hiring trends, and eligibility to enroll in benefits.
equal opportunity employer/veterans/disabled
the company will consider qualified applicants with arrest and conviction records
Apply to this job now Report abuse