Digital marketing apprentice - united kingdom, bishops stortford, hertfordshire

brief overview of the role:

working closely with senior management to manage day-to-day marketing tasks such

as planning, creating, and publishing social media, blogs articles, email marketing

campaigns and digital ads.

the ideal candidate will have the ability to create new content, either copywriting or

graphic design.

working week:

monday to friday. .

positions available:

1

vacancy description:

working with management to plan, create and publish marketing campaigns

across multiple platforms (social media, blog posts, email marketing, digital ads).

• produce creative copy and designs for other marketing collateral (print media,

billboards)

• report on marketing performance using tools such as google analytics,

mailchimp, typeform etc...

• assist with planning and implementing marketing events, such as trade shows,

awards, and social events.

• help maintain website, improve seo, and create website copy.

• communicate with staff and customers to create new content and increase

marketing reach

requirements and prospects

qualifications required:

the company require a bright, enthusiastic and hard-working individual with a genuine desire to learn and to build a career. the company are looking for someone with a positive, highly self-motivating, can-do attitude from someone who isn't afraid to ask questions.

to be considered for this role, you ideally would hold a c/4 grade in both gcse math's & english, and in three or four other subjects. you would look to have gained a gcse/btec/a level in business studies/marketing.

• you will be highly organised, have excellent communication skills and a brilliant telephone manner.

• you will be willing to work hard and eager to learn.

• an interest in digital marketing in advantageous

• have excellent verbal communication skills

• be creative and resourceful

• be ambitious and keen to embrace new challenges, with a healthy attitude towards risk

• confident and professional

• knowledge of social media

desired skills:

the ideal candidate will have the ability to create new content, either copywriting or graphic design (using canva) as well as have an interest in technology, be self-motivated and organised.

but most importantly, the ability to think outside the box and create innovative, creative ideas to market the business is essential.

personal qualities:

attention to detail essential. the successful candidate would be a team player. also to have excellent time management skills and the ability to prioritise.

training to be provided:

core modules

marketing principles

develop an understanding of the range of digital marketing principles, strategies and techniques.

key topics:

• customer engagement and market segmentation

• customer lifecycle

• digital and social media strategies

• exploiting real-time information

• digital marketing campaigns

digital marketing business principles

develop an understanding of search marketing, search engine optimisation and pay-per-click, email marketing, web analytics and metrics, mobile apps and how these can work together.

key topics:

• security levels necessary to protect data

• digital etiquette

• customer relationship management systems

• understand the differences between all the major digital and social media platforms

• plan digital content based on audience needs

• how a digital marketing team works in a business environment

principles of coding

develop knowledge in the range of concepts, approaches, software languages and techniques that are applicable to principles of coding.

key topics:

• compatibility of code on different platforms

• components involved in web development

• hosting and serving

• search engines

• how local (cookies) or session data storage is utilised

• programming languages and how they apply to building digital products (html/javascript)

google analytics iq

develop knowledge to be proficient in google analytics and be effective at leveraging google analytics within their organisations.

key topics:

• layout, reporting, campaign and conversion tracking

• data collection, setup and configuration

• analysis tools and techniques

• advanced marketing tool

future prospects:

possible full-time role upon successful completion of the apprenticeship.

More jobs