Marketing manager - united kingdom, central london, london

we have an exciting opportunity to join our fast-growing new divisions marketing team, which includes our expert networks division, our market research division and free to attend conferences.

this role will predominantly focus on growing our expert networks product searchlight. the successful candidate will work with the head of marketing to define and implement new marketing campaigns, establish processes, and best practices for our searchlight division that complement existing hanson wade principles.

key responsibilities

the successful candidate will continue to work with the hom to implement the corporate brand identity and branding guidelines across the business. once our corporate brand has been implemented, the role will be responsible for the marketing campaigns for area specific segments of prospects and customers. responsibilities include:

• working closely with the hom to create impactful marketing campaigns to drive customer retention, up-sell, cross-sell, and new business in three ways:

o aligning the marketing activities to support the sales goals for leads, opportunities, pipeline, conversion, and roi

o creating, execute and measure brand enhancing and awareness campaigns

o working with product leads to improve the customer journey and experience to increase retention and the ltv of our members.

• maintain the timeliness and accuracy of the product offering and value proposition across the site(s) and marketing collateral

• measuring campaign performance against target kpis, and using these to present recommendations for improvements

• utilising the full marketing mix; testing new channels and content types including an "always on" marketing approach

• working with external agencies and partners to strengthen the marketing plan and amplify market awareness

skills:

a result orientated marketing mindset to testing and attributing performance

proficient at working with external agencies, and building digital real estate for brands

analytical and able to experiment and scale rapidly

track record of driving digital growth with a focus on lead acquisition, content creation and seo

results orientated marketing mindset to testing and attributing performance

strong project management skills and the ability to effectively coordinate the marketing effort across the company

organised and meticulous about attention to detail

thrives in a fast paced and changing environment

ability to collaborate with, persuade and influence internal stakeholders

a proven testing mindset and innovative thinker

experience:

experience in a b2b marketing role and experience of the full marketing mix - email, content, search, display, social, affiliates etc

proficient at creating websites on platforms such as wordpress

experience and expertise of

the demand generation lead funnel

content creation, copywriting, and proof-reading experience

a working knowledge of marketing automation systems and crm tools, preferably pardot and salesforce

experience in events, subscriptions, or association role preferable.

benefits:

we prioritise training and progression throughout the entire company

wellbeing bonuses such as a personal learning budget, yoga in the office, employee assistance programme and wellbeing champions

amazing social clubs and activities such as running club, book club and social sport

monthly drinks, social events, and awards nights

25 days annual leave + 1 extra day each year for your first 5 years with sabbatical options after 2 and 5 years

private health and life insurance

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