Job ads - united kingdom, basingstoke, hampshire

the marketing content writer will lead content projects and authoring of ci group copy within the remit of marketing. this role helps elevate the group s brands image and brand awareness of delivering it solutions for strategic projects and vendor partnership collaborations. centerprise is seeking a self-motivated, enthusiastic, marketing writer with a passion for it/ tech. the ideal candidate will demonstrate hands-on experience in producing content for multiple digital and offline marketing channels. able to adapt to a variety of tasks with a focus on driving customers through their buying journey. a pivotal role in elevating ci group brand image and customer conversions, ensuring high quality content is maintained. main responsibilities lead content delivery across a large portfolio of clients. you will be key in creating content for both internal and external stakeholders. oversee the content production process to ensure work is delivered in a timely fashion and client expectations are managed accordingly research and write content that displays topic expertise and authority for a variety of audiences, industries, and niches create engaging content for social media, e-shots, case studies, blogs, tender responses, internal and external communication, from concept through to finished product. develop positive client relationships and providing regular updates on deliverables, deadlines, performance, and other ad-hoc communications communicate seo concepts to clients and justify your content strategy recommendations with data to get stakeholder buy-in conduct content audits and analyse past and present search performance to identify content pieces which may be re-optimised, repurposed or removed qualify and review all content prior to sending to clients/ publishing to ensure highest quality deliverables. work with both internal and external design and development teams to develop assets to support our content efforts and get them implemented analyse the industry/ market and utilise relationships from across the business to gather news and identify future hot topics to create new content. work with the sales and bid team to extract information and produce engaging written copy to elevate the company brand and reputation with its customers. as well as carry out website administration and updates ensuring no errors in content, leading social media strategies, create content, analysing impact of posts and maximise engagement and being accountable for the effective implementation and continuous production / curation of various content. essential education/qualifications to include essential bachelor s degree in marketing, journalism or related with 5+ years experience professional diploma in copywriting ability to write compelling content and copy in a variety of format to suit different online and offline media channels experience in translating complex technical requirements into an engaging, digestible format experience in aligning with stakeholders to ensure a consistent, coherent voice ability to meet strict deadlines for product updates and releases experience in seo and google analytics competent in using microsoft office experience using adobe creative cloud company benefits: 22 days holiday entitlement rising to 25 days after 5 plus years service company supported csr volunteer day 2 days for personal wellbeing pension including option to join salary sacrifice/exchange for pension scheme (sxp) death in service x4 basic salary private medical insurance available, partially subsidised by ci corporate gym membership available, partially subsidised by ci salary sacrifice charity donation scheme ci christmas savings club ci lottery out of town offices with free parking

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