Head of digital marketing, communications and pr - united kingdom, manchester

job title: head of digital marketing, communications & pr

base: knowsley

the charity is responsible for raising over £9.5m every year to fund lifesaving missions across the north west. sharing our & our patients stories, galvanising the community behind us is key to ensuring that we can continue to provide lifesaving care.

as part of our long-term strategy, the charity is undergoing a process of digital transformation. the successful candidate will play a pivotal role in developing our marketing and communications capabilities so that we can thrive in the digital environment.

the successful candidate for this role will have a proven track-record of managing effective, segmented, multi-channel marketing activity that delivers results. you will also be responsible for developing our brand, marketing and communications (internal and external) strategies.

key objectives:

- build brand awareness, positive reputation and ongoing support

- working with internal stakeholders to develop a cohesive 'supporter experience' across online & offline channels, maximise supporter engagement

- leading the process of digital marketing transformation to maximise opportunities available from digital channels

- ensuring our range of programmes, events and retail outlets are properly marketed and communicated

- acting as a sounding board for internal stakeholders who have responsibility for running their own campaigns

main duties & responsibilities:

- leading the process of digital marketing transformation, working with other teams to provide them with the tools, support and expertise to achieve their objectives

- coordinate and support development of 'digital supporter experience' working with team leads to develop & deploy digital communications

- ensure that all operational media/press is managed & planned in conjunction with operational leads & building on brand awareness

- work in conjunction with the clinical leads to ensure that all press / media calls regarding missions are dealt with

- work in conjunction with fundraising and retail to increase income generation by advising on marketing & communication strategies

- regularly review performance of the marketing & communications activities, ensuring maximum coverage & penetration

- manage the marketing budget to ensure strategic imperatives of the marketing & communications strategy are delivered

- be an ambassador, providing stakeholders with the advice regarding appropriate use of the charity's brand identity

- ensure that marketing and communications activities take full advantage of digital marketing, social media, analytics, effectively promoting digital campaign reach and successes

- manage third party providers as necessary

- manage the charity's social media presence and website

- provide regular progress reports including delivery of key performance indicators as required

person specification

- degree level or equivalent

- cim qualification - diploma level

- driving license and vehicle

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