Senior marketing specialist - saudi arabia, riyadh

• develop, implement, and track marketing programs such as email, social media, or digital campaigns, and events• collaborate with other internal teams to develop and monitor strategic marketing initiatives• analyze and report on the performance and efficiency of campaigns• measure and report performance of all digital marketing campaigns, and assess against goals (roi, roas and kpis)• conduct market research and analyze trends to identify new marketing opportunities• develop and create marketing materials, such as sales and product collateral, and ensure brand guidelines are met• brainstorm new and creative growth strategies• identify trends and insights, and optimize spend and performance based on the insights• handling the working with the existing company or print house.• keeps management informed by submitting activity and results reports, such as daily call reports, weekly work plans, and monthly and annual territory analyses.• define and execute the marketing and communication activities according to our marketing plan• coordinate all marketing activities to generate leads• track performance of all marketing campaigns• plan and oversee the delivery of a marketing and social media calendar that is aligned to and supports the marketing strategy and supports all areas of the marketing mix• develop and execute social media contents • develop strategic marketing activations that deliver integrated through-the-line activities• brainstorm and develop ideas for creative marketing campaigns• assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategiesskills  thorough understanding of marketing elements (including traditional and digital marketing such as seo/social media etc.) and market research methods demonstrable experience in marketing data analytics and tools  solid computer skills, including ms office, marketing software  well-organized and detail oriented exceptional communication and writing skills commercial awareness partnered with a creative mind

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