Senior marketing communications manager - united arab emirates, dubai

Overview of the role:to support general manager for marketing in strategizing and developing all marketing communication in line with the polestar & byd brand positioning. to lead and provide innovative marketing strategy and implementation for polestar & byd across all channels and touch points to support business objectives for new car sales. to enhance brand image and customer perception to increase brand equity and support price premium vs. competition. what you will do:   marketing strategy: manage brand positioning to increase the brand power.develop advertising campaigns, media plan, and contact strategy.direct offline and digital media including website and social media strategy.develop and pilot marketing efficiency monitoring, roi, pdca.manage and administrate all brand marketing expenses. leads marketing performance efficiency pdcaregularly review and analyze key performance indicators (kpis) like return on investment (roi), conversion rates, and customer acquisition costs to assess the effectiveness of marketing strategies.plan, execute, and measure marketing campaigns, adjusting strategies based on performance data to improve outcomes.continuously seek and implement innovative marketing methods and technologies to enhance efficiency and effectiveness.prepare comprehensive reports on marketing performance, detailing successes, challenges, and insights derived from various campaigns and initiatives.skillsrequired skills to be successful:ability to cope with fast-paced environment.exceptional project management skills.excellent presentation making and delivering skills.can-do attitude with relentless drive to get things done.about the team:this role will be reporting directly to the general manager of marketing. what equips you for the role:education: a university degree is preferred in business, marketing. mba from a globally recognized business school is highly preferable.10 years+ experience in brand, marketing, and product - ideally within the automotive/ mobility industrybrand expert with experience in building brand equity particularly in new markets with new high value productsprevious experience in high-growth businesses and start-ups is highly preferable experience delivering strategies with high customer centric approach that are customer relationship driven and has developed effective customer relationship and community management programmesextensive experience of digital-first marketing strategies job-specific/technical skills required to complete the tasks:strategic and structured business, sales & marketing understanding - long term and short termclear strategic thinking, and ability to create buy-in and influence at a senior level through formalized proposals and business cases.strong communication skills with customers, internal stakeholders, and members of the retail team.ability to lead and motivate others through strong leadership skills, whether through direct line management or via a matrix setup.excellent analytical and agile project management skillsbehavioural competencies: growth mindset, empathy, optimism.

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